The Value of Blog Comments

What’s the thing you hear most about blog comments?  Probably to not read them, right?  And while that can be very true for some things (divisive news articles, lookin’ at you…), you want to create the opposite effect on your own blog!  There are two types of blogs I always read comments on: recipe blogs and sewing blogs!  Inevitably, there are excellent tips in both.  Good blog comments add a lot of value to your posts, both in terms of reader insight and for good rankings in search engines.

The Value of Blog Comments

What Makes a Good Comment?

Getting good comments on your blog often comes after you’ve left a lot of good comments on other people’s.  A good comment can drive traffic to your blog, both because it should include your URL or social handle (ideally both!) and because it should be clear that you have good ideas and insights.

I encourage you to spend just a few extra seconds commenting on blog posts than you might normally.  Things like “so cute!” are always lovely to read, but it doesn’t take much more to say “so cute!  that blue rayon is such a good color on you,” or “so cute!  I love knowing the fit adjustments you made on your Joy.”  Just a few more words, but that personalization is key.  If you offer feedback, insights, or even a leveled-up compliment, that makes me feel connected to you.  If I feel connected, I’m more likely to head over to your site, and maybe even leave a comment of my own!

Additionally, a good comment can help the author appear higher in search engine rankings.  We’ll actually talk more about search engine optimization (SEO) next week.  But for now, know that SEO is partially based on how often a keyword you select appears in your post.  Comments count for that number of appearances!  I often set my keyword as the name of the pattern I’m featuring.  For example, if I’m writing about the Driftless Cardigan, that’s my keyword.  A comment that says “wow!  Totally love how this Driftless Cardigan looks in this fabric!” is more valuable to my SEO than “wow!  Totally love this pattern in this fabric!”  It’s not always evident what a blogger is using as their keyword.  If you can guess, try to include it in your comment.  If not, this is another good reason to write a longer comment.  Maybe you’ll hit it!

Finally, I selfishly encourage you to leave feedback in your comments.  If you had a totally different experience with a pattern than I did, I’m interested!

Ways People Comment

If you’re a regular blog reader (of many blogs, not just mine), you’ve probably seen lots of different comment box styles.  Some want your name and email, some let you include a website URL, some let you comment anonymously, and some even use your Facebook profile!

My blog uses the native WordPress comment plugin, which I enabled in my settings.  This is definitely a basic commenting system — it asks for names, emails, and URLS, and that’s really it.  I like that it keeps it simple.  If I have to log into something to comment, I’m less likely to!

The type of commenting system your site uses could depend on its framework (WordPress, Blogger, etc.).  But it can also depend on what plugins you’ve downloaded and installed.  A popular third party commenting system is Disqus.  You do have to create a profile with them to comment on posts, and it’s known to track user information.

I’ve also found a list of 18 good commenting plugins.  If your site’s built-in one isn’t cutting it for you, have a read!

More Information

Here are a few more articles I really recommend reading:

As always, these posts and more can all be found on my Pinterest board, too!  Come back next week when we discuss search engine optimization — until then, go forth and comment well!


  1. A point you have not brought up is, answering comments. We, i blog with my family, try to answer every single comment, since someone else took the time to write the comment in the first place. I am not sure, what your opinion is on that topic, but I am often disappointed when I never get an answer especially when I asked a question (or sometimes (very seldom) the comment never is shown).
    Greats, Anna

    1. Excellent point! Replying to comments is a suggestion made in several of the articles I’ve linked, and something I always try to do. Even if it’s just a “thanks!” on a compliment, replying is a great way to show readers you pay attention to comments and value them! If you comment on a post with a question, make sure you have follow up notifications enabled (if that’s an option) so you never miss replies!

  2. Time to comment about commenting! Thanks for another great post in this series. Another thing I would add is that, for me, reading and responding to comments on my blog has been a great way to interact with more depth with regular readers and really cultivate an online relationship with other bloggers. It has really nurtured my sense of being part of an online community. So, for me, in addition to the great reasons you point out, it’s also all about the “feels”!

    1. Yes! I definitely feel closer to bloggers whose posts I comment on regularly. It really adds another layer to the relationship.

  3. Thank you so much for this post! I am fairly new to this world and I noticed that (in contrast to many other topics) the commenting on crafting projects is mostly very kind and supportive. I have never read any hurtful comments on a sewing topic. I wondered how your experiences are. How do you cope with internet trolls?

    1. I totally agree, Nadine! The sewing community is so supportive, and I rarely encounter people being rude or mean. When it does happen, I do my best to let it roll off my shoulders. You can’t please everyone all the time, and I know I don’t appeal to everyone! Unless people have a specific issue with me (something that I can address or improve on), I just chalk it up to differences of personality.

  4. Great article. I rarely engage in blog comments. Part of it is introversion. Another is not really seeing a need. It never occurred to me that comments on a good article could help it’s reach- the keyword/SEO connection makes sense.

    1. Blog comments are a great way for introverts to get involved in the blogging community! The note about SEO is more of an interesting fact than a direction, but it’s amazing how little things can really affect success, isn’t it?

  5. I only recently found your blog and I have to tell you I am loving it!! I wish there was a sewing blogger 101 around years ago when I started mine. I’ve had to learn the hard way and have spent tons of time researching. Great content!! 🙂

    1. Thank you so much, Becca! I’m far from an expert, but I figure we can all learn together!

  6. I loved this post! The whole series is interesting to me since I started my blog this year and I am still learning what the hell I am doing 🙂 So thank you for sharing the knowledge

    1. I’m so glad you’re finding this useful, Ana! Let me know if there’s anything specific you’d like to see covered.

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