What’s the thing you hear most about blog comments? Probably to not read them, right? And while that can be very true for some things (divisive news articles, lookin’ at you…), you want to create the opposite effect on your own blog! There are two types of blogs I always read comments on: recipe blogs and sewing blogs! Inevitably, there are excellent tips in both. Good blog comments add a lot of value to your posts, both in terms of reader insight and for good rankings in search engines.
The Value of Blog Comments
What Makes a Good Comment?
Getting good comments on your blog often comes after you’ve left a lot of good comments on other people’s. A good comment can drive traffic to your blog, both because it should include your URL or social handle (ideally both!) and because it should be clear that you have good ideas and insights.
I encourage you to spend just a few extra seconds commenting on blog posts than you might normally. Things like “so cute!” are always lovely to read, but it doesn’t take much more to say “so cute! that blue rayon is such a good color on you,” or “so cute! I love knowing the fit adjustments you made on your Joy.” Just a few more words, but that personalization is key. If you offer feedback, insights, or even a leveled-up compliment, that makes me feel connected to you. If I feel connected, I’m more likely to head over to your site, and maybe even leave a comment of my own!
Additionally, a good comment can help the author appear higher in search engine rankings. We’ll actually talk more about search engine optimization (SEO) next week. But for now, know that SEO is partially based on how often a keyword you select appears in your post. Comments count for that number of appearances! I often set my keyword as the name of the pattern I’m featuring. For example, if I’m writing about the Driftless Cardigan, that’s my keyword. A comment that says “wow! Totally love how this Driftless Cardigan looks in this fabric!” is more valuable to my SEO than “wow! Totally love this pattern in this fabric!” It’s not always evident what a blogger is using as their keyword. If you can guess, try to include it in your comment. If not, this is another good reason to write a longer comment. Maybe you’ll hit it!
Finally, I selfishly encourage you to leave feedback in your comments. If you had a totally different experience with a pattern than I did, I’m interested!
Ways People Comment
If you’re a regular blog reader (of many blogs, not just mine), you’ve probably seen lots of different comment box styles. Some want your name and email, some let you include a website URL, some let you comment anonymously, and some even use your Facebook profile!
My blog uses the native WordPress comment plugin, which I enabled in my settings. This is definitely a basic commenting system — it asks for names, emails, and URLS, and that’s really it. I like that it keeps it simple. If I have to log into something to comment, I’m less likely to!
The type of commenting system your site uses could depend on its framework (WordPress, Blogger, etc.). But it can also depend on what plugins you’ve downloaded and installed. A popular third party commenting system is Disqus. You do have to create a profile with them to comment on posts, and it’s known to track user information.
I’ve also found a list of 18 good commenting plugins. If your site’s built-in one isn’t cutting it for you, have a read!
Here are a few more articles I really recommend reading:
- What bloggers need to know about comments and SEO
- How to write posts that attract comments (and bonus: what type of post does well on what platform!)
- Some “etiquette” for leaving blog comments
As always, these posts and more can all be found on my Pinterest board, too! Come back next week when we discuss search engine optimization — until then, go forth and comment well!